Online Marketing

There are many types of online marketing.

SEO- Search Engine Optimization. This is the act of optimizing your things on your website to make it appear higher on a search engine. To learn more about SEO, see our article SEO on the webpage SEM or Search Engine Marketing is the act of using marketing techniques to drive more traffic to your website.

Companies offering SEO or site analysis

               ineedhits
               compete.com
               ClickTale
               ClickAndStick.com

Companies offering KeyWord Marketing

               KeyCompete.com
               compete.com

Companies offering PPC- Pay Per Click. This is when your website shows up in the "sponsored links" area and your account is charged everytime someone clicks on the link to your site.

               MIVA
               Search123
               OrangeSoda
               Google and Yahoo of course have their own systems called adwords and sponsored search respectively.

Companies that offer link creation for link backs

               Linkvana.com
               NextGen Software Solutions

Companies that offer Email Marketing This is using email to promote your website and business, either through newsletter to subscribers or possible leads

              OnMarketer
              Constant Contact
               ActiveCampaign, Inc.
              

Banner Ads Either exchanging banners or paying to having other people add your banners to their website

Interactivity RSS feeds, forums, blogs to keep new content on your site, website videos, AI systems, pop-ups, toolbars, etc. Anything that offers website visitors something more than a passive, static website.

The most cost effective advertising methods are SEO and interactivity, these are things that can be done on your own and for free.
Email marketing can be free and effective to a point. Many subscribers may eventually stop paying attention if they newsletters are sent too often. Having a subscription base which grows above 200 people can also get your email suspended or black listed for sending out too much email if you send mail to all subscribers at once. It is however a very good way to keep interested customers in the know about what is new and bring them back to your site when you run specials or sales.